Redefining Fashion, Redefining Lives
Uncover the captivating narrative behind my choice to incorporate Saint Sass into my TEDx Talk outfit, as it harmoniously blends empowerment and style, reflecting the shared vision of self-determined living and innovative fashion that empowers individuals to break free from societal expectations.
Saint Sass: Empowering Women with Style and Vision
Meet Vivien and Larissa, the dynamic duo behind Saint Sass, a Berlin-based startup with a powerful vision. At the core of their mission is the belief that women should lead self-determined lives. Their unique brand, Saint Sass, embodies this vision and offers a fresh perspective on fashion.
One of the driving forces behind Saint Sass’s ethos is the inspiration they draw from a remarkable woman, Cher. In an interview from 1996, Cher made a bold statement:
“Mother told me a couple years ago, ‘Sweetheart, settle down and marry a rich man.’ I said, ‘Mom. I am a rich man.'”
Cher’s declaration, which may seem commonplace today, was groundbreaking for her generation. Her unwavering self-confidence and refusal to conform to societal expectations left a lasting impression on Vivien and Larissa.
Motivated by Cher’s audacious spirit, Vivien decided to make her values visible through fashion. She realized that clothing could be more than just an accessory; it could be a statement. This led to the creation of “Not Your Babe” and other empowering fashion pieces, reflecting the brand’s mission.
Saint Sass is more than just a brand; it’s a community. With a team that combines Gen-Z and Millennial perspectives, they engage in daily discussions about the latest trends, and sometimes playfully identify who might be the “Mindset Boomers” among them. This diverse team brings fresh ideas and a dynamic approach to fashion, always striving to make a statement that empowers and uplifts.
Saint Sass’s commitment to empowering women to lead self-determined lives is not just a fashion statement; it’s a movement. Their creations represent the bold assertion that women can be unapologetically themselves and take the world by storm. It’s a message of empowerment and confidence that resonates with women of all ages, echoing Cher’s sentiment that you don’t have to conform to anyone’s expectations. Saint Sass is all about embracing your unique self and making a statement in style.
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More of Saint Sass here.
Why Lisa Opel wore Saint Sass tights to her TEDx Talk
Wearing Saint Sass tights to my TED Talk was a deliberate and symbolic choice that carried a profound message. Saint Sass embodies the belief that women should lead self-determined lives, a sentiment that strongly resonated with me as an advocate for empowerment and self-expression.
The tights, with their empowering messages, were not just a fashion statement; they represented a declaration of my commitment to breaking free from societal expectations. They symbolized my belief that women can be unapologetically themselves, embracing their unique identity and individuality.
Saint Sass’s unique blend of creativity, style, and vision made these tights a natural choice for my TED Talk. They were a tangible representation of my mission to inspire others to step into their power and be unafraid to challenge societal norms. By wearing them, I aimed to show that fashion can be more than just clothing; it can be a means of self-expression and empowerment.
My choice to wear Saint Sass tights at my TED Talk was a visual representation of my message, emphasizing that women have the right to lead self-determined lives and express themselves authentically. It was a statement that resonated with my audience, encouraging them to embrace their unique identities and celebrate their individuality. In those tights, I found a powerful ally that spoke volumes, reinforcing the importance of empowerment and self-determination in the journey of personal growth and self-acceptance.
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